“What You Must Know Before Buying a Franchise” | Jolita Brilliant

Jolita Brilliant discusses three key factors to consider before investing in a franchise:

1. Strong Support for Marketing & Operations

   • A good franchise should offer comprehensive support, including marketing strategies and operational guidance.

   • Look for systems that help you attract customers and run the business efficiently.

2. Profitability & Scalability

   • Does the business model generate consistent revenue?

   • Can it grow profitably as you expand, or does it hit financial limits?

   • A sustainable franchise should provide long-term income potential.

3. Avoiding Gimmick Trends

   • Some franchises are built around short-lived trends with no lasting value.

   • Make sure the concept has long-term demand rather than being a temporary fad.

Jolita emphasizes the importance of researching a franchise’s track record, financial potential, and support structure to make an informed investment decision.

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