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Investing Without Borders
Wellness Franchising with Broker
Yeliv Jill Adams
In Episode 24, I had the incredible honor of sitting down with franchise expert and global business connector Yeliv Jill Adams — a trailblazing broker who has spent the last 20 years helping entrepreneurs invest in U.S.-based franchises, especially in the high-growth world of health and wellness.
As the founder of Brilliant Massage & Skin and an emerging franchisor, this conversation hit close to home. It’s not just about business — it’s about building legacies, creating opportunity, and living the American dream through purpose-driven entrepreneurship.
What Franchise Brokers Look for in a Brand
Yeliv pulled back the curtain on how franchise brokers evaluate which brands are worth recommending to their clients. Spoiler alert: passion and industry alignment matter more than you think.
“If someone is passionate about pets or construction, they might not be the right fit for a wellness brand,” Yeliv shared. “But if they believe in health, healing, and sustainable income — this is the right industry.”
The health and wellness sector is booming — resilient, growing, and deeply rooted in timeless human needs. In short? It’s not going anywhere.
Franchising Without Borders: Global Entrepreneurship in Action
One of the most inspiring parts of our conversation was about borderless opportunity. Yeliv has helped countless individuals from Latin America, Canada, and Europe find meaningful franchise opportunities in the United States.
“People want to live and invest in the U.S. because it’s the best place to do business,” she explained.
Franchises like Brilliant Massage & Skin offer international investors a unique chance to tap into recession-resistant industries while building something sustainable, impactful, and aligned with their values.
Small Investment, Big Exit Potential
Yeliv shared eye-opening figures that highlight just how powerful a smart franchise investment can be:
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Initial investment: ~$180K (typically ranges from $120K–$250K depending on location)
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Annual revenue: $400K could yield a valuation of $1.2 million
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Scale to $500K+ in revenue and your valuation could jump to $3 million or more
This is real, tangible wealth-building — the kind that aligns with our mission at Brilliant: empowering others through wellness and smart entrepreneurship.
A Timeless Industry Built on Human Touch
Unlike trendy apps or digital products, massage and skincare services are timeless. For thousands of years, people have sought healing, touch, and self-care — and now, more than ever, they’re making it part of their monthly routine.
“It’s a business that can’t be replaced by Amazon. It can’t be replaced by AI,” Yeliv said.
And that’s exactly why now is the time to plant your roots in this space. A wellness franchise isn’t just a business — it’s a legacy.
Franchising as a Path to U.S. Visas and Green Cards
One of the most game-changing insights Yeliv shared? Franchise investments can strengthen U.S. visa and green card applications — especially for foreign investors looking for stability and opportunity.
“If you’re buying into a franchise that’s been vetted by a franchisor, the embassy sees that as lower risk,” she said.
Imagine someone like José from Colombia. With solid finances, the right mindset, and a goal of employing 10+ people, he’s not just buying a business — he’s creating jobs, contributing to the economy, and opening doors for his family.
Empowerment Through Employment
At Brilliant Massage & Skin, we’re proud to employ 15+ team members at each satellite location — part-time and full-time, including parents, caregivers, and people seeking flexibility and fulfillment.
“Service businesses naturally create employment,” I shared. “And many of our team members are parents or people looking for an empowering schedule.”
When you build a wellness business, you’re not just making money. You’re changing lives.
Why Emerging Brands Are the Smart Choice
Yeliv and Jolita lit up when we talked about emerging brands — because they’re packed with upside for investors who want more than just a turnkey model.
Here’s what you get:
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Lower royalty fees
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Larger, more exclusive territories
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Direct mentorship from the founder
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Real influence in shaping the brand
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Faster adaptation to new tech and trends
“You’re not just another number like in a legacy brand,” Yeliv said. “You get access to the CEO. You help shape the culture.”
That kind of connection and collaboration? It’s priceless for entrepreneurs who want impact and income.
What I Wish I Knew as an Immigrant
Jolita who came to the U.S. from Lithuania through education, She didn’t know she could have invested in a franchise as a path to residency and business ownership.
“Nobody told me I could invest in a business to stay,” she shared. “Now I want others to know: it’s possible.”
Yeliv, originally from Peru, echoed the same. She arrived in the early 2000s, discovered franchising, and never looked back. Today, she helps clients grow multiple global brands — from Hilton Hotels to Tropical Smoothie Café.
“I used to wonder, how do people own so many businesses?” she said. “The answer? Franchising!”
Why the Right Franchise Matters for International Investors
Not all franchises are created equal. Some bury you in fees before you even breakeven.
“I’ve seen franchisees paying $49,000 a year just in tech fees,” She explained. “On top of royalties. That eats into your profits fast.”
That’s why we built Brilliant Massage & Skin differently. With reasonable fees, transparent systems, and scalable models, we’re here to help people succeed — especially those starting fresh in a new country.
Immigrants are some of the most ambitious, hardworking people on the planet. Franchising gives them the roadmap they need to thrive.
Business as a Gateway to the American Dream
Here’s the truth: When you invest in a U.S. franchise under an investor visa, you’re not just buying a business.
You’re building a life.
Your spouse can work. Your kids can go to school there.
Start Smart, Scale Strong
To all the dreamers, doers, and future franchisees out there:
Don’t try to reinvent the wheel.
Partner with a brand that has traction, support, and real-world systems.
Be hands-on. Build your first location strong. Then scale with confidence.
Franchising is a launchpad — not just for income, but for freedom. And in wellness? You’re creating impact every step of the way.
If you’re curious about franchising with Brilliant Massage & Skin, or just want to explore your options, I invite you to reach out. I’m here to guide you — not just as a founder, but as someone who’s walked this path, too.
Let’s build brilliance together.
If you have any questions, feel free to ask! Have a brilliant day!
Join Free Spa Business Q&A Here or Schedule 1-1 call with the Founder Here
https://brilliantmassageandskin.com/franchise/
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Any contents of this video is not Medical or Financial advice, always consult professionals before taking any new action.
Brilliant Massage & Skin, LLC in Burlington and South Burlington, VT
Brilliant Franchise LLC
