Workplace Culture: The Secret to a Thriving Spa Business
By Jolita Brilliant, Founder of Brilliant Massage & Skin
When I started Brilliant Massage and Skin, I had a simple vision: to build a business where I’d actually enjoy coming to work. A place where the energy was uplifting, the team was aligned, and the environment felt like a second home—not a source of stress.
What made that possible? Workplace culture.
And not just any culture—one built with intention, heart, and clarity.
Culture Begins with Leadership
From the moment I hired my first team member, I knew that creating the right culture would be the foundation of everything we do. The truth is, empires don’t fall because of outside forces—they collapse from within.
And as leaders, it’s our responsibility to ensure our team is not only high-performing, but values-aligned.
What Makes Our Culture Brilliant?
At Brilliant Massage and Skin, we live by a few simple, but powerful principles:
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No Gossip Policy
We believe in clear communication and respectful conversations—not whispers behind closed doors.
Toxicity has no place here. -
Open Door Policy
Every team member is encouraged to share ideas, voice concerns, and contribute to the growth of the business. Suggestions are welcome—always. -
Lift Others Up
We don’t rise by tearing others down. We grow by lifting each other up. That’s a core value we don’t compromise on.
When someone doesn’t align with these values, they’re simply not the right fit for our team. And that’s okay—because preserving the culture is more important than filling a role.
Culture Is Strategy
Too often, businesses focus on the metrics: marketing performance, retention, revenue. And yes, these things matter deeply.
But the glue that holds it all together?
Culture.
A happy, motivated team creates happy, loyal clients. It’s that simple.
And now, as a growing franchise, these cultural standards are more important than ever. Every Brilliant Massage & Skin location is built on the same foundation of positivity, empowerment, and excellence—ensuring every client and every team member has the same brilliant experience.
Want to Be Part of the Culture?
We don’t just talk about culture—we teach it.
That’s why we offer free monthly webinars where spa professionals can come together, learn, share, and grow. Visit our webinar page to sign up and join the conversation.
Thinking bigger? If you’re interested in owning a franchise and plugging into a supportive, proven system, I’d love to connect. Schedule a one-on-one discovery call with me to explore opening a Brilliant Massage & Skin in your territory.
Life is too short to work in an environment that drains you. Choose joy. Choose purpose. And never give up on your dreams.
Here’s to creating cultures where everyone shines.
Stay brilliant,
If you have any questions, feel free to ask! Have a brilliant day!
Join Free Spa Business Q&A Here or Schedule 1-1 call with the Founder Here
https://brilliantmassageandskin.com/franchise/
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Any contents of this video is not Medical or Financial advice, always consult professionals before taking any new action.
Brilliant Massage & Skin, LLC in Burlington and South Burlington, VT
Brilliant Franchise LLC
